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Designers’ Holiday Bazaar
Content
Production
Designers’ Holiday Bazaar, or DHB, is an annual bazaar curated by Beatriz and Sofia Zobel to showcase Filipino design and encourage shoppers to support local artisans who create meaningful and innovative products.
Back in 2020, DHB approached us to design a new visual identity and capture over 500 products for the catalogue to fit the vibrant energy of the bazaar. In line with the safety and health procedures of the time, the team also produced an instructional video showing the step-by-step process of how patrons can maximize fun while shopping amid the pandemic.
With the theme of the fun and bizarre in mind, our team created a visual identity that showcases the spirit, vibrance and variety of the designers participating in the bazaar. Alongside this, we fashioned a shoppable catalogue unique to DHB, where customers could safely browse through the pages, and shop on their phones via embedded QR codes.Through the thoughtful curation and application of the essence of DHB within the event space, the brand was able to welcome shoppers to the designers’ wonderfully creative world.
Honest, contemporary, and curated yet not too glossy, the production art direction communicates indulgence earned – the idea that Greenbelt is the avenue for mall-goers to enjoy the fruits of their labor. The photos and reels embrace both simplicity and elegance to connect with the Greenbelt audience.
Through organized graphics and purposeful layouts, we were able to create a cohesive social media feed that fully embodies the brand. More than that, we utilized the graphic content to communicate the malls’ latest offerings in lifestyle brands and experiences.
Centered around three key concepts: luxury, lifestyle, modern art and culture, the PINO team helped Greenbelt reimagine their social media. We captured the Greenbelt brand of lifestyle and enjoyment by producing content with the mall’s discerning audience in mind, translating the same well-loved lifestyle experience online.
