Kong Noodles
Kong is a contemporary food concept that breaks traditional rules of Asian cuisine to make the Better Noodle. The interior concept has open references to communicate the ‘noodle’ by using color, and geometry, avoiding specific Asian historical or street food references.
The PINO team reimagined Kong’s identity by incorporating cultural elements that can be achieved through simple enhancements to the form.
Project Scope:
Field
Food & Beverage
Year
2021
Design
Brand Identity
The Identity
The logotype is inspired by the pedestrian perspective of Hong Kong neon signages. This angled approach to the typography is a subtle nod to that lifestyle and search for amazing food discoveries in the tight urban landscapes of Asia.
Posters
Posters are inspired from different art styles of different Asian cultures. These styles are incorporated into the brand to make unique visuals.
Applications
From the various identity elements to color techniques, the following visual language of overprint minimalism is recommended for sticker concepts.
Packaging
KONG's packaging provides a modern overprint twist to the traditional western Chinese take out boxes.
