Traveloka
Production
Traveloka is a digital platform that provides the booking of traveling services. In 2018, they launched the "Traveloka Xperience," a service for booking activities such as concerts, festivals, movies, and tours.
The PINO team produced animated videos to highlight how convenient Xperience is to use in planning your entire experience with just one app. The videos explore the potential of the digital platform by presenting a world of diverse experiences accessible in just a few clicks, all in a playful, easy-going tone that showcases the brand’s charm.
Project Scope:
Field
Travel & Leisure
Year
2018
Production
Animation
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Traveloka
Offering a wide range of transportation, accommodation, lifestyle activities, and financial services products, Traveloka is one of Southeast Asia’s most prominent technology companies. From booking services such as flight tickets, bus, trains, car rental, airport transfer, as well as access to the largest accommodations inventory in Southeast Asia, it is a booking platform with a vast selection of accommodation and packages.
Traveloka Xperience
Traveloka Xperience allows you to discover and explore activities, events and more in any city. Presenting you with a comprehensive catalog of popular lifestyle activities and hidden gems, as well as a range of transportation options to make your experience go smoother, it serves as your expert tour guide wherever you are.
Animation
To mimic the app’s user experience, our team created a narrative where the main character is seamlessly transported to different locations. With a playful, easy-going feel, the animation emphasized how with Traveloka Xperience, amazing experiences in beautiful places are just a few clicks away.
Through an animated video that showed the myriad of experiences Traveloka Xperience presents you, as well as how easily you can enjoy them, our team was able to convey the platform’s purpose. More than that, the video was able to evoke the exciting feeling of using the platform, giving people a taste of what it has to offer.
