Adhikain

DESIGN

Adhikain is a clothing brand focusing on two core tenets — Filipino pride can be celebrated in streetwear in a fashionable and palatable way, and that fashion can be an avenue for giving back to the community.

Adhikain takes streetwear, art and fashion one step above and beyond, with clothing that sports meaningful designs, honoring Filipino talent.

Together with the brand, our team sought to reimagine Filipino streetwear looks through a brand that embodies an all-encompassing experience, combining the timelessness of traditional and cultural elements of Filipino design with the modernity of contemporary fashion.

Project Scope:

Field
Retail & Lifestyle

Year

2021

Scope
Branding
Branding Identity

The Identity

Symbolizing growth and an upward movement, the leaf mark represents achieving your ambitions and goals, or your Adhikain. The logo takes from the Mandaya-Mansaka leaf motif often used in their clothing, with each line representing the 8 letters that form Adhikain.

Building on the Mandaya leaf, the logo mark recreates the motif with a more modern construction. Its geometric form found in Filipino iconography shows how simple, iconic, and timeless the design is.