The Identity

Symbolizing growth and an upward movement, the leaf mark represents achieving your ambitions and goals, or your Adhikain. The logo takes from the Mandaya-Mansaka leaf motif often used in their clothing, with each line representing the 8 letters that form Adhikain.

Building on the Mandaya leaf, the logo mark recreates the motif with a more modern construction. Its geometric form found in Filipino iconography shows how simple, iconic, and timeless the design is.

Stationery

Stationery represents the brand in often facing potential partners and clients; thus, the spirit of community and inclusivity as part of the brand’s identity must translate within this space.

Shirts

The team visualized how the branding would be used as part of a possible shirt capsule collection.

Totebag

With the popularity of tote bags as a staple within the apparel landscape, we aimed to design how the logomark functioned as a design element in these applications.

Store Signage

Should the brand choose to transition to a physical retail location in the future, the iconic and recognizable nature of the logo allows it to function as the primary element of the store’s outdoor signage.