AP Cargo
DEsign
Production
PINO Studio collaborated with AP Cargo to create and produce content—from social media graphics to a video for their 24th anniversary. Through these projects, we emphasize the company's commitment to speed and dependability, showcasing why AP Cargo is known for being "Mabilis at Maasahan."
Social Media Graphics
AP Cargo worked with PINO to create graphics for their social media posts. From adapting the iconic branding of AP Cargo to layouting digestible yet still visually appealing designs, PINO ensured that these are understandable and enticing; both to the loyal customers and to the general public. These collaterals varied from information on their services to special announcements such as their Mobile Application Launch and service advisories.
24th Anniversary
PINO Studio collaborated with AP Cargo for their anniversary as they commemorated 24 years of affordable, quick, and reliable shipping. Each idea for the campaign was conceptualized to celebrate, not only the decades of dedicated and quality service of AP Cargo, but as well as the people and stories behind it.
We first designed a commemorative logo incorporating elements from AP Cargo’s logomark and logo name identity, that were then applied to shirts, tote bags, stickers, and notepads. These collaterals were part of AP Cargo’s initiative to give back to the community who made their 24 years of service possible.
To further commemorate the milestone, these collaterals were combined in a social media post for AP Cargo’s giveaway raffle—another initiative in their 24th anniversary celebration.
24th Anniversary Video
In addition, an anniversary video was also conceptualized and created—one that would also serve as a comprehensive, informational source about their services.
Featuring the people and process of AP Cargo, the concept takes a closer look at what excellent shipping truly provides: bridging people around the country. Pairing a warm and earnest tone with dynamic shots of the courier serving Filipinos anytime and anywhere reflects the impact of doing shipping well.
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Featuring the people and process of AP Cargo, the concept takes a closer look at what excellent shipping truly provides: bridging people around the country. Pairing a warm and earnest tone with dynamic shots of the courier serving Filipinos anytime and anywhere reflects the impact of doing shipping well.
The collaterals and video we conceptualized and created for AP Cargo’s 24th anniversary shines a spotlight on the possibilities and moments that are delivered when shipping is handled with efficiency and care.
